Mapping the Future
In a nutshell
Do you need to...
- evaluate actual and potential markets for new and existing sport and leisure development?
- transform a large amount of data into concise, practical and money saving market intelligence?
Are you about to carry out any of the following....
- site assessment and appraisal
- facility strategies and facility planning
- feasibility studies
- sport, leisure, culture or open space strategies
- new product development
- business planning
- market testing/penetration
- target mail shots
- customer/user surveys?
If yes, then Mapping the Future™ can help.
Our offer
Mapping the Future™ illustrates market information on a series of maps and reports a unique way to highlight patterns and emerging trends.
Mapping and reporting - production of high quality maps and detailed area analysis.
- strategic, regional or site specific documents
- evaluating the ‘sporting’ potential of a target population
- concise and graphical summaries of large amounts of data
- production of maps in line with recommended national criteria, for example Comprehensive Performance Assessment performance indicators
- production of demographic, sport and leisure potential and population projection reports.
Customer profiling
- know who your customers are, where they reside and what their participation habits are
- modify your service and programming to serve your customers better
- attract new customers of a specific type.
Supply and demand analysis - quantity, quality and accessibility
- using national and bespoke parameters to assess quantitative demand for sports facilities now and in the future
- assess the quality of the current facilities in the local area in line with national guidelines and user satisfaction
- analyse the market share with detailed catchment mapping to identify local gaps in provision based on national guidelines and local standards.
Site appraisal and assessment - the right facilities, in the right place, for the right reasons
- select which site is best
- decide whether an available site is suitable
- evaluate what scale of facility should be built.
Site and data analysis - converting data into meaningful information
- design and perform surveys in an effective and efficient manner
- quickly and easily analyse survey data and membership databases
- transform a large amount of data into a concise summary of that data.
Competition analysis - know who your competitors are and what their market share is.
- perform a detailed audit of competition in an area
- assess the impact of change in provision
- identify potential new markets.
Key contact
For further information please contact:
Carolyn Wilkinson
T +44 (0)161 235 5582