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Market research

In a nutshell

Market research is vital for decision-making prior to facility or strategy development. We use a wide range of market research techniques to gather information on the local market, its preferences, opinions and trends. This ensures that policies and services reflect what local communities want and that strategic planning is underpinned by a robust understanding of the market.

Our offer

We offer a full range of desk and field research techniques including:

• group facilitation and focus groups
• interactive discussion groups with children and young people
• in-depth interviews
• public meetings and road shows
• drop-in sessions
• planning for real events
• user and non-user surveys
• face to face surveys – at home, in-street or at a venue
• postal and telephone surveys
• electronic surveys – via email and website
• mystery shopping. 

Our experience

Wolverhampton City Council
Football Foundation
Vale Royal Borough Council


Our team

Ceris Anderson (research manager)
Damien Adams



Key contact

For further information please contact:

Ceris Anderson
T: +44 (0)161 235 5581